Training
Empower your team. Elevate your business.
We provide tailored training programs that are designed to build knowledgeable, confident and high-performing teams across the cannabis industry from retail staff, to brand educations and sales reps, to empowering leadership teams and decision makers.
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Build a strong foundation.
Our Cannabis 101 program introduces staff to the essential knowledge they need to speak confidently about cannabis. Perfect for new hires or anyone needing a refresher, this session ensures your team is compliant, accurate, and approachable on the sales floor.
Ideal for: New hires, onboarding teams, support staff
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Turn product knowledge into performance.
Our Retail Sales Training goes beyond the basics to develop confident, customer-first sales associates. By combining product knowledge, customer experience, and sales skills, we help your team connect with guests and drive performance.
Ideal for: Budtenders, key holders, assistant managers -
Elevate your team into product experts.
For staff who want to go deeper, our Cannabis Sommelier Training builds high-level product understanding and sensory evaluation skills. This program is designed to turn passionate team members into in-store educators and product leaders.
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Create consistency and confidence behind the scenes.
Our Store Operators Training ensures your team is equipped to run the store efficiently and confidently. From opening and closing procedures to inventory controls, we help build smooth, professional day-to-day systems.
Ideal for: Managers, supervisors, high-performing staff -
Grow the people who grow your business.
Strong leadership drives strong performance. Our coaching program equips current and emerging leaders with the tools, mindset, and strategy to guide their teams and stores to success.

Retail Sales Training
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Understand the plant, effects, and formats, with basic cannabinoids and consumption education.
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Deep dive into all category types and understand how to sell flower, pre-rolls, vapes, concentrates, edibles, beverages, accessories and more.
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Ensure the team is aligned to provincial/state regulations for seamless customer experience.
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Build trust with customers, deliver value, maximize transactions and create repeat and return customers.
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Understand how to use point of sale and loyalty systems, with live role-play training.
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Learn about key trends, consumer types and evolving markets.
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Understand the customer personas and how to help them shop your store.
Sommelier Training
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From seed to sale, understand the growing process and how it affects the plant.
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Deep dive into the chemistry, and entourage effects of terpenes and cannabinoids with the endo-cannabinoid system.
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Study the genetics, history and evolution of cannabis, with a deep understanding of landrace strains and the lineages that produce today’s cannabis.
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Learn how to properly asses quality and potency of flower.
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Understand tasting notes, smells and how to lead tasting trainings.
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Curate moments for your guests, matching strains and terpenes to phenomenal experiences.
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